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Author: Steve

Four Things Marketers Should Be Able To Say

Four Things Marketers Should Be Able To Say

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A post on Benjamin Fitts’ blog called “12 Things We Should Be Able To Say” is worth reading for anyone who wants to get ahead in life, but is particularly applicable to network marketers. Fitts said he copied the information from Jay McHugh’s newsletter, but I did not see it on McHugh’s site. I heard about Fitts’ post through John Milton Fogg’s Facebook page. Fogg is author of the networking classic, “The Greatest Networker in the World,” which every networker…

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Motivation and Marketing

Motivation and Marketing

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I recently came across a video of a speech about motivation that has important implications for network marketers. The speech was by Dan Pink, author of Drive. The speech to the RSA was called “The Surprising Truth about What Motivates Us.” Here’s the video, which has more than 9.5 million views on YouTube. I will discuss his main points and their implications for network marketing below, but it’s worth 10 minutes to give the video a look. Pink cites research…

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The Waitress is Waiting … for You

The Waitress is Waiting … for You

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Several months ago a friend of mine gave me a CD with some songs that he thought I would like. He was right on the money with every selection because I liked them all. One of the songs was especially meaningful to me. It is called “Waitress,” by the band BOY. A phrase in the lyrics, “She’s counting the days,” initially made me think of my daughter who was working a summer job out of state at the time and…

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How To Make Life Better Without Lifting A Finger

How To Make Life Better Without Lifting A Finger

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Don’t you want to know how to make life better? Doesn’t everyone? Most people, sooner or later, start asking what I like to call “ultimate questions.” They tend to ask them in a number of ways, but nearly all of them focus on the quest for a better life. Unfortunately, many people don’t give those questions much attention. They’ve got too many messages in their outbox to consider issues with no deadline, no matter how important they seem. I’m not…

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Have confidence in music and in life

Have confidence in music and in life

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The other day, I learned a valuable lesson about the need to have confidence in music and in life. The band I play  in had just went through a tough rehearsal. We were supposed to play the next day, and to say we were struggling would be kind. We’d tried to learn a few new songs, and all but one were bad. Real bad. We finally replaced a few of the harder songs with easier tunes, but our music was…

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Persistence, Patience and Power

Persistence, Patience and Power

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I’m constantly amazed at the places that potential learning opportunities pop-up. I often drive down a country road near a Civil War battlefield. I usually find the rural scenery relatively relaxing. One day, I happened to notice something that I had somehow missed on all my previous trips by the fields along the road. Right in the middle of one of the fields stood a tree. It was only about 25 or 30 feet tall, but I was nevertheless taken…

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Lessons learned while watching Wambach

Lessons learned while watching Wambach

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I just finished watching the USA women move into the semi-finals of the World Cup soccer tournament. In case you missed it, the United States team was behind until Abby Wambach scored a goal just before the game ended. Earlier, it seemed like everything was going against the team, including several questionable calls. But the U.S. players ended up winning on penalty kicks when goalie Hope Solo made a great save and Ali Krieger made the winning kick. I took…

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Network marketing success: Service with a smile

Network marketing success: Service with a smile

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Those who find network marketing success have learned the importance of serving other people. The other day my wife had an experience with a local business which reminded me of the importance of customer service for any business, including network marketing. A few weeks ago, my wife was cleaning the carpet when our vacuum cleaner stopped working. photo credit: reitveld We have an older model Rainbow vacuum cleaner, which usually does a great job getting the dirt out of the…

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Social network marketing: Show you care at every opportunity

Social network marketing: Show you care at every opportunity

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NOTE — This is the fifth in a series on social network marketing. Earlier posts gave an overview and focused on how to relate to people, figuring out why you’re in business, and how to help people. If I could give people using social network marketing just two words of advice, they’d be, “Don’t sell.” The reason for this is simple: 90 percent of people don’t like it when someone tries to sell them something. Everyone has a “salesman” detector…

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Social network marketing: Why most fail; how you can succeed

Social network marketing: Why most fail; how you can succeed

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(NOTE — This is the first post in a series on social network marketing.) photo credit: jcestnik Many network marketers (and marketers in general) have tried to use social networking to market their products. And they failed. Failed miserably. As a result, many in MLM have written off social networking. Given up. Not worth the time, they say. Good news. They’re wrong. They’re wrong mostly because they tried to take traditional marketing methods and somehow graft them onto social networking….

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