Earlier today I was putting our riding lawn mower in the shed. My son had mowed the front yard for probably the last time this year.
The boards that we usually use to help the mower ride up into the shed were missing, but I thought I could just drive the mower over the ridge between the ground the concrete floor of the shed.
I was wrong.
The mower got part of the way in the shed and stopped. I put it in the reverse and tried to back out. It wouldn’t move that way either.
Tried it again in forward. Nothing.
I tried it both ways a couple of more times, before finally becoming convinced that it was stuck.
So, I turned the mower off, got down and manually pushed the mower the rest of the way into the shed.
It occurred to me that sometimes that’s the way it is with our businesses and our lives. We have all these high-tech ways to get leads and to contact people, but ultimately you have to make a personal connection.
People join people they know, like and trust. That takes building relationships.
Next time your business needs a boost, be sure you’re making personal connections with other people.