Internet network marketing — You’re the king

Chris Brogan, an Internet marketing expert, recently wrote a post called, “Content is Not King” that applies perfectly to Internet network marketing.

“Content is king” has become something of a catch phrase in internet marketing. It urges bloggers to concentrate most on the content of their posts. If you want readers, the thinking goes, you must first give them something worthwhile to read. That logic has gone pretty much unchallenged among those “in the know” about how to be successful online.

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But Chris Brogan takes issue with the adage.

“Content is not king. You are. (or Queen.) Content is currency. You’re the king.”

Instead, he says, content is a way for bloggers to “deliver interest.”

“It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.”

Chris Brogan calls content “treasure,” “salve,” and “wood for the fireplace around which great stories are told.”

“Work hard on content, but focus on relationships,” he says.

This fits perfectly with how best to run a network marketing blog, which is a perfect place to build relationships. After all, network marketing involves both networking and marketing, but not necessarily in that order. The business works best when you market to large numbers of people, then network with the ones who show interest in your product, service or opportunity.

So think about the content of your blog as the marketing aspect. You write valuable content to attract lots of readers. To build off Chris Brogan’s analogy, you provide a campfire where your stories will warm their souls.

But, as Brogan says, the ultimate focus should be on the relationships. With no networking, there’s no network marketing.

Once you learn that lesson then you can be yourself with other people.

Do that and you’ll be the king of your content.

A runaway conversation that gets you nowhere

posted in: MLM, network marketing, relationships | 0

One evening last weekend, my daughter wanted me to go jogging along the beach with her. I had taken a long walk with my wife and son that morning, but I was still up for a nice relaxing run.

Unfortunately, a storm came up before we started. So we decided to jog the next morning instead.

Bright and early, we headed out on the sand. It was beautiful.

We had barely got started when I told my daughter we should go till we were even with the next beach house and turn around. I thought she knew I was joking.

A couple of minutes later, she said we could run about three more houses down and turn around. I knew she hadn’t been feeling very well, so I figured she wasn’t up for much of a run that morning.

I said, “OK,” and a couple of minutes later we turned around to head back.

Later, back in the room, she said something about not running very far. I said that we could have run further.

Eventually, I figured out that she thought I was serious about stopping shortly after we started.

It made me realize the value of clear communication. I should have let her know I was joking. I didn’t. As a result and pleasant Sunday morning run along the beach was cut short.

Communication is key in business and in life.

In business, relationships are vital. Miscommunication or too little communication can make it difficult to make those connections.

Here’s a few tips to help you communicate:

Don’t be afraid to ask for clarification. If your business partner makes a statement that you don’t understand, see if he or she will explain it further.

Listen attentively. When the other person is talking, pay attention to what they’re saying. Don’t make the mistake of thinking about what you’re going to say next while they’re still talking.

Talk it out. When a disagreement arises, discuss it until you agree or at least reach a point satisfactory to you both.

Notice more than just words. Some people will say they’re OK with something when they really aren’t. They’re body language will let you know they’re true feelings. Better to talk about their issues sooner than later.

Be flexible. Realize things won’t always go your way. Knowing that up front will improve your communication and your relationships.

Steve DeVane

Success from the inside out

I was in a study group the other night when the leader pointed out that the spiritual life is a paradox, requiring both solitude and contact with others. He was, in effect, encouraging us to spend some time in quiet meditation between our weekly sessions as a group.

Good advice. Every once in a while everyone needs to get away from the chaos of daily life. I think burnout is in large part caused by the way we keep our engines revved way too high for much too long.

Of course we can’t stay shut off from the world for too long, either. We need to stay connected to other people. The relationships we form with other people enhance our lives.

Business can work much the same way. We must look inwardly and become comfortable with ourselves. As one of my mentors likes to say, “You do not have to change who you are to have success in your life or business.”

At the same time, we need a team of people behind us and around us. When a group of people works together for a common purpose, great things happen.

One key to success in life is finding a balance between introspection and interaction.

Steve DeVane

Personal connections — Relational business-building

Earlier today a friend of mine was talking about her son’s decision about which college to attend. I paid close attention because my oldest daughter is about to go through the same process.

Seems my friend and her son visited three schools. There were a number of reasons behind his choice, but one of the biggest was the visit to that school.

During the visit the school representative went out of his way to make them feel welcome. The prospective students had to fill out a piece of paper with their name and hometown. During his presentation, the school official recognized each student and said something to personally connect with him.

My friend was impressed. She said that if she would have been making the decision, she would have chosen the same school.

That’s how we act in our businesses. Each time we meet someone, we should try to connect with him or her on a personal level. Moreover, we should do that not just because they might be a prospect for our business, but because we want to get to know them.

If you try to connect with them while thinking about the possibility of them joining your business, the connection will likely feel fake to them. That’s not surprising, because it will be fake.

Next time you meet someone, try to be their friend before you try to make them your business partner.

Steve DeVane

Learning the right lessons

When I was in college, I used to get really anxious before a test. Sometimes just as the professor was handing out the exams, this terrible thought would pop into my head — “What if I studied the wrong material?”

Fortunately, that never happened. And despite my anxiety, I usually did pretty well on tests.

Unfortunately, many people in network marketing make the mistake I feared — they study the wrong thing. They get into network marketing with the plan of learning everything they possibly can about their company’s products or service. They dedicate themselves to becoming an expert. Problem is, it’s is a total waste of time.

If you were going to sell a product, that would make sense. But this profession is about building relationships rather than selling a product or service.

You are not a salesperson. If you have to convince people to buy your product, then you are dead before you begin. And even if you can pull it off, you won’t be able to train anyone else to sell.

Selling just is not duplicatable.

Instead, you need to become an expert on people. In network marketing, people are your REAL product.

Your goal is to help people achieve their dreams in life. That means you must understand them, and you must build trust with them. Build the relationship. That is job number one.

Spend your time getting good at relationship-building skills. Train yourself to be a great listener.

When you understand exactly what the people you talk to want, focus on helping them get it. Then, in order to reach their dreams, they’ll buy your products, but only if you have built that relationship with them.

Steve DeVane

MLM – it’s a relationship business

In my MLM career, I’ve worked with some folks who I thought were great networkers. I’ve been trained by some who I considered to be the best in the business.

I’d go to their seminars with this thought in mind, “Please just tell me what to do, and I’ll do it.”

They’d tell me what to do. I’d do it. It didn’t work.

They were great ideas. At least they sounded like great ideas. But they didn’t work.

I’d listen to the tapes. I’d get motivated. I’d do what they told me to do. It didn’t work.

I didn’t know why it didn’t work. Since it worked for other folks, I thought that there must be something wrong with me.

Eventually, I discovered something — nearly everyone else was struggling as much as I was. In fact, it seemed nine out of 10 of us were working our tails off but were treading water at best.

We were being told to recruit, recruit, recruit. But it seemed that just as fast as we could sign them up at the front door, others were headed out the back door. We could never get ahead.

Then several months ago, I learned about different personality types. It was part of a no-cost MLM training program that has changed my life.

I learned that those training seminars were teaching me to be someone I wasn’t. When I tried to be non-me, I came off predictably phony.

And if that wasn’t bad enough, I found out that all those sales tricks and closing techniques are worthless for the more than 90 percent of people who don’t like to be sold.

I was trying to be someone I wasn’t doing things that don’t work. It was a double-negative that was anything but positive for me.

Now I know that MLM is not a sales business. It’s a relationship business. People join people they like.

So, I’m having fun being me helping people learn to be themselves. I’m being myself, and I like seeing other people succeed, too.

Steve DeVane
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