Powerful Persuasion Principles

posted in: success in business | 0

Powerful Persuasion PrinciplesThe ability to persuade can be one of the most powerful skills to learn in business and in life.

Business presentations go nowhere if they don’t show people the wisdom of the opportunity. And numerous casual conversations contain some degree of convincing the other person to see your point of view.

Jason Nazar, the CEO of Docstoc, wrote a powerful article on the Forbes website called “The 21 Principles of Persuasion.” The piece is well worth the read, but several of his points are especially relevant to network marketing.

Persuasion is not Manipulation – Manipulation is coercion through force to get someone to do something that is not in their own interest. Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.

Network marketers sometimes think that they need to almost trick people into joining their company. People who are manipulated into signing up will never be valuable to your business. You want people who see your opportunity for the value it gives them.

Persistence Pays – The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive. The way that so many historical figures have ultimately persuaded masses of people is by staying persistent in their endeavors and message.

Many network marketers give up on prospects at the first hint of rejection. If someone isn’t interested now, keep in mind that a year from now, or perhaps even a month from now, they could be looking for just the opportunity that you’re offering. Don’t bug people, but don’t bail on them either.

Images Matter – What we see is more potent that what we hear.  It may be why pharma companies are now so forthcoming with the potentially horrible side effects of their drugs, when set to a background of folks enjoying a sunset in Hawaii. Perfect your first impressions.  And master the ability to paint an image for others, in their minds eye, of a future experience you can provide for them.

Tom “Big Al” Schreiter, one of the top MLM trainers in the profession, stresses the importance of telling stories in presentations. This allows the person hearing the story to form an image in their mind’s eye.

One of my favorite stories from Big Al asks the prospect to take his next paycheck, hold it up and ask himself, “Is this really all I’m worth?” The person will immediately imagine his paycheck and the dollar figure on it.

Confidence and Certainty – There is no quality as compelling, intoxicating and attractive as certainty.  It is the person who has an unbridled sense of certainty that will always be able to persuade others.  If you really believe in what you do, you will always be able to persuade others to do what’s right for them, while getting what you want in return.

This is the downfall of many unsuccessful networkers. For whatever reason, they are hesitant to share their business with other people. Perhaps they have friends who hold them down. Or maybe something in their past is keeping them from having the confidence they need.

No matter what it is, the reason is certainly bogus. The thing that is holding you back is you. The great news is that you can change that anytime you want.

Persuade yourself that you will be successful. You’ll be well on your way to persuading others.

Network marketing success: Service with a smile

posted in: success, success in business | 2

Those who find network marketing success have learned the importance of serving other people.

The other day my wife had an experience with a local business which reminded me of the importance of customer service for any business, including network marketing. A few weeks ago, my wife was cleaning the carpet when our vacuum cleaner stopped working.
Creative Commons License photo credit: reitveld

We have an older model Rainbow vacuum cleaner, which usually does a great job getting the dirt out of the carpets. But that day it stopped picking up anything.

My wife asked me to look at it. Since I know next to nothing about vacuum cleaners, I wasn’t surprised when I couldn’t figure out what was wrong.

It was in the evening
so we decided to wait until later to figure out what to do. We didn’t think about it again until the middle of the afternoon last Friday. After I took another look at it, reaffirming my lack of expertise in the matter, I suggested we take it to a repair shop in a nearby town.

My wife called the shop to find out how late they were open. A short while later she left with the vacuum cleaner.

In my mind, I was thinking we’d have to borrow or rent a replacement so we could get the carpet cleaned for a dinner party we’re having at our house next weekend. But about an hour later, my wife was back home with the repaired vacuum cleaner.

She said the folks at the shop looked at the vacuum cleaner immediately. After a few minutes, they figured out what was wrong and fixed it for a reasonable rate. They also sold her a new hose that we needed at a decent price.

All in all
, they were nice, prompt and professional.

Guess who will be getting all our vacuum cleaner business from now on. And guess where we’ll suggest our friends go when they have similar needs.

Network marketers can learn a lesson from this experience. Too often we pounce on anyone we consider a prospect. And if we don’t think they’re a prospect we pay little or no attention to them.

Here’s the better plan: treat everyone the same way you’d want to be treated. Do this and the prospecting will take care of itself.

Steve DeVane

This mentoring program taught me to help everyone succeed.

Hit the brakes and find success

The other day, I was driving my wife’s van (my car’s in the shop but that’s another story) when an indicator light on the dash told me that a brake light was out.

A day or two later I went to an auto parts store and got a replacement lamp. How hard can it be to change a brake light, I thought to myself.


When I finally got a chance to make the change, it was a freezing cold morning. I got out the manual and tried to follow along. I made it through the first few steps easily.

Then I got to the step that said to remove the lamp assembly by sliding it backwards.

Sounds simple.

Didn’t work.

I tried to slide the assembly out. It wouldn’t budge.

Tried again and again. Nothing.

I tried until my fingers were numb. Finally had to give up and leave for work.

Later that afternoon, when it warmed up, I tried again. Still couldn’t get it to move.

Finally, I thought to look at the other lamp assembly on the other side. I could tell that it had been removed before. I took it apart and, with some effort, determined that when I pulled it a certain way a tab was released that was holding it in place. Then I went back to other side and was able to pull it out rather easily.

Later, it occurred to me how life and business is like that. Many times, we struggle and struggle as we seek success. Eventually, we figure out the importance of learning from people who are already successful.

Next time, you’re having a tough time, stop struggling long enough to find a person or group who have previously done what you’re trying to do. Better yet, find a tested, proven system.

Steve DeVane

Success in business — the drive to thrive

I recently bought a car. My old car got totaled in a wreck several weeks back.

The car I bought is a smooth riding Oldsmobile Aurora. It’s got a number of bells and whistles my old car didn’t have. Among them is a gadget on the dashboard called an information center.

The information center tells me all kinds of things about the car, including how much oil life is left and how the battery is doing.

The thing that intrigues me most about the information center is the section that gives me an instant readout of my gas mileage. When I start out, it tells me I’m getting five or six miles to the gallon. It increases until I reach cruising speed, where it usually levels out at about 20-something. Going downhill, it can get as high as 99.

The most interesting thing about this is the impact it’s had on my driving. I’m not known for being slow. As a matter of fact, I have something of a lead foot.

But I soon noticed that my gas mileage is considerably lower when I speed up fast. So, I’ve taken to taking my time getting up to speed in an effort to save gas. This change happened almost without my noticing it.

It occurred to me how useful a similar device would be to my business. I wish I had something that informed me when I needed to slow down and pay more attention to folks or let me know when I was getting too carried away with something that’s not important.

Then I realized that I always had the ability to save gas. I knew that I was using more gas the way I was driving. All I had to do was change my driving habits.

Similarly, I know what it takes to be successful in business. I just have to take the needed actions.

Steve DeVane