Some business strategies take weeks or months to implement. But more important to your success is your day-to-day business plan.

In a previous post, I talked about the problems with approaching your family and friends with your network marketing opportunity. I suggested, instead, to talk with people you meet in the course of your life.

The challenge is getting people to know, like and trust you. People tend to join people they know, like and trust.

The question: How do you get people to know, like and trust you?

The answer: Get to know, like and trust them.

You do that by asking them questions about themselves. There are many possibilities, but here’s two that are simple to remember.

1. What do you do for a living?

This will immediately get the person to talk about his or her work life. If you listen and ask follow-up questions, the person will almost always tell you something they don’t like about their job.

Nearly everyone is frustrated to some extent by work. Sooner or later, they’ll share those frustrations with you.

The great thing about this question is that once they tell you what they do, they’ll almost always ask you what you do. That’s a great opportunity to lay the groundwork for telling them about your opportunity.

It’s important that you give a simple explanation of what you do. Do not launch into a detailed presentation of your business. Odds are you’ll turn them off.

2. What do you like to do in your free time?

This will often reveal the person’s innermost dreams. If you listen closely and ask follow-up questions, the person will tell you what they’d really like to be doing with their life.

The answer will let you ask them how great it would be if they got to do that whenever they wanted. This will lay the groundwork for the time when you share your opportunity with them.

These questions will help you begin to build a relationship with people. You have to do that if you want people to know, like and trust you.

And you have to build that relationship with no agenda. They’ll never know, like or trust you if you pressure them with your opportunity.

Once you have that relationship, an opportunity will present itself to share your products or services and company. That’s the way your business will grow.

Steve DeVane
I learned how to build a strong business from this mentoring program.