Married to marketing: MLM sponsoring rules

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Whenever I’m at a wedding reception, someone always comes up to me with a video camera and says something like, “Don’t you want to say something to the bride and groom?”

I got tired of saying something lame like, “Congratulations! I know you’ll be very happy!” So I thought about what I wish someone would have said to me when I got married. Here’s what I say now:

“There are two rules to a happy marriage. Only two. The first rule is to realize that it’s not your spouse’s job to make you happy. The second rule is to act like it is your job to make your spouse happy. Do this and you will have life.”

Those two principles have helped me, although I admit I’ve still got work to do on rule number two.

It occurred to me that variations of those two rules apply to sponsoring in network marketing. After all, the best sponsors have good relationships with those they sponsor.

The first rule might be to realize that it’s not your sponsor’s job to make you money. Many networkers are constantly thinking that the next person they sponsor might be the one who makes them rich.

Such an attitude tends to dehumanize those you’re trying to recruit. Moreover, you tend to prejudge people and often unfairly give too little attention to those who likely need your help the most.

The second rule would be to act like it is your job to make those you sponsor money. Think about how different your relationship with them would be if you were willing to do whatever it takes to make sure they are making money.

And think about how much better your business would be if all those in your downline were making money. We can’t do the work for them, but we can be sure they know what they have to do to make money. The best way to do that is to show them. Once they see it, they’ll believe it and achieve it.

Do this, and you’ll have business.

Steve DeVane

2 Responses

  1. Gary McElwain

    Great words of advice, and not just for newlyweds.
    And a nice assimilation to your network marketing business as usual.
    I appreciate your wisdom and observation of things.

    Gary McElwain

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