MLM – it’s a relationship business

In my MLM career, I’ve worked with some folks who I thought were great networkers. I’ve been trained by some who I considered to be the best in the business.

I’d go to their seminars with this thought in mind, “Please just tell me what to do, and I’ll do it.”

They’d tell me what to do. I’d do it. It didn’t work.

They were great ideas. At least they sounded like great ideas. But they didn’t work.

I’d listen to the tapes. I’d get motivated. I’d do what they told me to do. It didn’t work.

I didn’t know why it didn’t work. Since it worked for other folks, I thought that there must be something wrong with me.

Eventually, I discovered something — nearly everyone else was struggling as much as I was. In fact, it seemed nine out of 10 of us were working our tails off but were treading water at best.

We were being told to recruit, recruit, recruit. But it seemed that just as fast as we could sign them up at the front door, others were headed out the back door. We could never get ahead.

Then several months ago, I learned about different personality types. It was part of a no-cost MLM training program that has changed my life.

I learned that those training seminars were teaching me to be someone I wasn’t. When I tried to be non-me, I came off predictably phony.

And if that wasn’t bad enough, I found out that all those sales tricks and closing techniques are worthless for the more than 90 percent of people who don’t like to be sold.

I was trying to be someone I wasn’t doing things that don’t work. It was a double-negative that was anything but positive for me.

Now I know that MLM is not a sales business. It’s a relationship business. People join people they like.

So, I’m having fun being me helping people learn to be themselves. I’m being myself, and I like seeing other people succeed, too.

Steve DeVane
This free e-book saved me from failure and frustration

2 Responses

  1. Anna Duerst

    Some highly successful networkers seem to be more interested in the numbers than the people. They can make the rest of us feel like we cannot duplicate them.

    You are quite right that personalities must be taken into consideration when dealing with people, and I, for one, would not be doing them or myself a favor if I went out to “recruit, recruit, recruit.” The whole point of mlm is to train others to have the same success you do. You will make a great leader and mentor!

  2. SteveDeVane

    Thanks for the kind words. I’m learning that you can’t duplicate people. You can only duplicate systems. As much as I wanted to be like those super-recruiters, it just wasn’t me. It’s great to have finally found a system that allows me to be myself and be successful.
    Best wishes in your business. Let me know if I can help.

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