NOTE — This is the tenth in a series on social network marketing. All the posts in the series can be found here.
At its best, social network marketing leads to the formation of a community. You have to do more than just provide advice on how to get income. Your worth should be measured in friendship not dollars.
The business objective of making money must be put aside so you can focus on bringing together a committed group of prospective buyers or partners.
The good news is that profits take care of themselves as your core group of associates strengthens. As people come together, a community forms.
One of the best ways to build that community is to help those involved to become better at what they do. To become better at what they do, they must first become better at who they are.
To help them accomplish this, a personal development element must be part of your system. In some ways, it will be the most vital component.
Personal development can be blended into your blog or set up separately. Either way it must include at these these elements:
• A set structure. Everyone in the group must be able to understand exactly what they should do to grow.
• A mastermind method. Those in the community must be able to share ideas and what they’re learning.
• A common focus. Everyone should be working together as they each seek to better themselves.
• A way to interact. This might be an Internet forum of some sort but will likely work best if it’s a conference call that allows more personal contact.
Once people start communicating with each other in this way, strong bonds start forming. This makes the difference in being part of just another group and connecting with a life-changing experience.
When people are transformed in such a fashion, they are committed for good.