Social network marketing: Specialization leads to realization

NOTE — This is the 11th post in a series on social network marketing. The full series can be found here.

Most everybody in social network marketing gets sidetracked because they lose focus in one of two ways. They either try to make money in too many ways or their way of making money gets fragmented.

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Creative Commons License photo credit: chamko rani

Even worse, many people trying to make money using the Internet too often lose sight of the reason they got in business in the first place.

Social network marketing should never be construed as a “get rich quick” scheme. It is, at it’s best, a way to leverage yourself in multiple ways to earn a great deal of income.

But leveraging yourself in a number of ways should not be confused with multiple streams of income. In fact, you should focus on one, and only one, way of making money. Trying to make money in numerous ways only leads to numerous failures.

Tie tour primary business to your blog. When people visit it, they’ll eventually ask or find the links to how you make money. If the interaction funnel is set up correctly, it will lead them to consider whether or not to buy your products and join your business.

Moreover, getting involved in multiple projects only increases the chances of getting caught in one of the numerous scams that proliferate on the web. And it decreases the benefits that come with specialization.

But just concentrating on a single, legitimate business venture doesn’t guarantee success.

In social network marketing, many people get distracted by various methods of driving traffic to their web sites. Instead of trying every new trick that’s recommended by this week’s hot marketing guru, find what works and keep doing it until it stops working.

Remember that your social media efforts are only meant to attract people to your blog – your interactive funnel. That’s where you’re social networking efforts will be most effective.

Most importantly remember the ultimate goal of that interaction. Nearly every marketer started off with some sort of higher purpose. Success in its purest and highest form will only come when that goal is met.

Get the myth of multiple income streams and the fragmentation of multiple traffic-seeking methods out of the way, so you can focus on making a difference in people’s lives. With the distraction out of the way, the process of attraction will start.

Steve DeVane

3 Responses

  1. Walter

    The problem with marketers is that they immediately focus in the income generating aspects, jeopardizing the quality and purpose for which it all started. Your are right that specialization must be put into consideration. Specialization in attracting people that is. 🙂

  2. stevedevane

    Hi Walter,

    I agree. Marketers, even though most have a higher purpose for their efforts, almost always move toward a laser-like concentration on making money. This often generates a “greed vibe” that turns people off.

    And, yes, attraction is the key. When you’re more in touch with that higher purpose, you’ll attract the people who need you in their life.

    Thanks for the comment.


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