The real story — Make it personal
I was on a conference call recently when several people talked about the change that they’ve had in their lives due some nutritional products. The stories were moving. After several of them, I thought to myself, “I wonder if I should try that product.” Later on, I was thinking about why the stories were so powerful. It occurred to me that every one of them was personal. The person was sharing from their experience and from their heart. I know…