Posts Tagged “Internet network marketing”
I came across an interesting post the other day called “This is a Business, Not a Hobby.”
[caption id="attachment_276" align="alignleft" width="167" caption="Jim Kukral via jimkukral.com"][/caption]The piece was written by Jim Kukral, who works with small businesses on web marketing. It cites a post on Copyblogger called “The Three Fatal Diseases that Kill Good Blogs.” Kukral’s article focuses on social media, email marketing, affiliate marketing and online public relations, but his point applies perfectly to network marketers who are trying to build their business using the Internet.
“We’re doing this to make money, or leads, or get publicity. Not for fun. Not for ‘friends.’ Until you flip that switch in your head where you understand this, you’re going to continue to find it very hard to find success on the Internet.”
Kukral talks about how some bloggers are still not making money even though some have shown that “blogging is in fact a great way to do business.” Despite this, some still treat it as a hobby, he said.
“Here’s why. Because ‘regular people’ are the people who start blogs. They’re not marketers. They’re not entrepreneurs. They are people who have a passion about something and they want to share that passion with the rest of the world without having a gatekeeper tell them they can’t.”
Similarly, most network marketers are “regular people” with little or no marketing experience. They have a passion to share their products or services and opportunity with other people.
Many network marketers promote their businesses with blogs. Kukral points out how things are changing for bloggers.
“We’re no longer bloggers anymore, we’re ‘publishers.’ The majority of people don’t start blogs anymore just to waste time. They want something out of it. It may not be money they want. It may be fame. Whatever it is, they want something for their effort, and that makes them a publisher.”
Think about that the next time you’re writing a post. Make it something worth publishing. Make it worthy of your business.
And in case you’re using other online methods to promote your business, Kukral has these thoughts about how people spoke ill of him when he started using his blog to make money.
“What happened to me in 2004 is the same thing that is happening now to social media. We’re all being told we shouldn’t try to make money with social media. It’s pure, they say. Leave it alone, you’ll ruin it.
“This is ALL a business, not a hobby.”
“Content is king” has become something of a catch phrase in internet marketing. It urges bloggers to concentrate most on the content of their posts. If you want readers, the thinking goes, you must first give them something worthwhile to read. That logic has gone pretty much unchallenged among those “in the know” about how to be successful online.[caption id="attachment_263" align="alignleft" width="240" caption="Chris Brogan (via chrisbrogan.com)"][/caption]
But Chris Brogan takes issue with the adage.
“Content is not king. You are. (or Queen.) Content is currency. You’re the king.”
Instead, he says, content is a way for bloggers to “deliver interest.”
“It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.”
Chris Brogan calls content “treasure,” “salve,” and “wood for the fireplace around which great stories are told.”
“Work hard on content, but focus on relationships,” he says.
This fits perfectly with how best to run a network marketing blog, which is a perfect place to build relationships. After all, network marketing involves both networking and marketing, but not necessarily in that order. The business works best when you market to large numbers of people, then network with the ones who show interest in your product, service or opportunity.
So think about the content of your blog as the marketing aspect. You write valuable content to attract lots of readers. To build off Chris Brogan’s analogy, you provide a campfire where your stories will warm their souls.
But, as Brogan says, the ultimate focus should be on the relationships. With no networking, there’s no network marketing.
Do that and you’ll be the king of your content.