Marketing with no agenda
Is it possible to be a marketer and have no agenda? That question has been on my mind lately. At first it seems the answer is no. After all, isn’t a marketer’s agenda always to market his product or service Doesn’t marketing something mean you’re trying to sell it? And if you’re trying to sell something, that’s an agenda, right? Dictionary.com defines marketing as “the act of buying or selling in a market” or as “the total of activities involved…