Posts Tagged “story”
I was on a conference call recently when several people talked about the change that they’ve had in their lives due some nutritional products.
The stories were moving. After several of them, I thought to myself, “I wonder if I should try that product.”
Later on, I was thinking about why the stories were so powerful. It occurred to me that every one of them was personal. The person was sharing from their experience and from their heart.
I know that if someone had rattled off a series of statistics about each of those products, I wouldn’t have been near as compelled to try the products.
In short, a personal story will beat impersonal stats nearly every time.
So, next time you’re talking to someone about your business, your company or your products, make it personal. Tell them how each has made a difference in your life.
Steve DeVane
Recently I’ve been giving a lot of thought to my story. After a while, it occurred to me that I was thinking almost entirely about my past. I decided that it would be better to look instead at the future. I’ve thought about what my “future story” will be.
For me, it turned out that my future story is strongly influenced by my successes and failures in the past. My aim is to emphasize the strengths and downplay the weaknesses.
The way my future will unfold will impact my family, my home life and my career.
First, I want to be able to provide my family with the life they deserve. I have a wonderful wife and three great kids.
In the past, I have felt bad when we have had to put off or not do some things that my family wanted to do because we didn’t have the money or were too worried about money. I can now see the day when money issues will no longer be an issue.
The second related issue is our home life. I am proud to say we were recently able to move to a bigger house in a safer location. Now all three of my children have their own room. Our house is nicer, larger and newer than our former house.
While the location is more convenient to many of the places we go, it’s just a little closer to my place of work. I still drive nearly an hour a day each way.
I figured it up. In the 11 plus years I’ve worked at my current job, I’ve spent more than seven complete months — 24 hours a day, seven days a week — in my car driving back and forth to work.
If you figure it in business terms, I’ve spent 140 work weeks behind the wheel to go to and from the office.
With my home-based business, I work from home on my computer and the phone. I also get great training on my computer and my phone from this system.
The third area of my future will be related to my career. I’ve been a journalist for more than 20 years. Early in my career I really enjoyed the adrenaline rush of working on a “big story.” But, after a while I burned out on newspapers and the constant pressure of deadlines.
So I became a network marketer because I saw a way out of all the stress by working for myself and helping other people. I realized it was a way to take back my life, not just make a living.
Steve DeVane
This free e-book started me down the path to success.