Sometimes I make things way, way too complicated. I’ve often analyzed, designed and planned exactly what to do, when all I needed was a workable business plan.

I was on a conference call the other night, when I heard network marketing explained in a simple, straightforward way. When it was over, I said to myself, “That’s it. That’s all there is to it.”

Here it is: there are only two parts to the business. (1) Find people. (2) Tell them your story.

Simple, isn’t it? Of course, that doesn’t mean it’s easy. You still have to do those two things, but sometimes we tend to make it too complicated.

Here’s a few tips for each of the two parts.

You can find people in multiple ways. Here’s a few:

• Participate in social networking sites. Don’t try to sell. Just participate. Be friendly. Form relationships. When someone asks you what you do, tell them your story.

• Place ads. You can buy them from newspapers and paid web sites, or you can find free sites that work quite well. When the person responds, tell them your story.

• Flyers. Design your own or go with one from your company or upline. Place them on community bulletin boards or similar places. When people call, tell them your story.

• Internet forums. Find a forum on a subject that interests you. Participate in the discuss. Don’t sell. When people ask what you do, tell them your story.

There are multiple ways to tell your story. Here’s a few suggestions.

• Keep it short. Use the five B’s of a presentation: Be Brief, Brother, Be Brief. Try to limit it to two minutes or less.

• Make sure it’s your story. Your upline or company will have some suggestions, but be sure and personalize it to fit you.

• Memorize it. The key is to know the story so well, that it sounds natural.

Follow this workable business plan and you’re business will grow.

Steve DeVane