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7 Signature Stories Every Thought Leader Should Be Telling

Get the cheat sheet that shows you how to turn your lived experiences into powerful stories that attract clients, grow your platform, and align your message with your mission.

WHAT YOU WILL DISCOVER INSIDE THIS CHEAT SHEET...

Clarity on the 7 story types that shape every standout personal brand, so you know what to share and why it matters.
Simple frameworks for crafting each story with authenticity, without overthinking or oversharing.
Real-world examples to spark ideas and help you connect your lived experience to your mission and message.

Tell the Right Story. Build the Right Brand.

Download the free Signature Story Cheat Sheet and discover the 7 story types that help coaches, speakers, and purpose-driven leaders turn lived experience into magnetic, mission-aligned messaging.

The most powerful brands aren’t built on clever slogans or polished headshots.
They’re built on stories that show your audience who you are, what you believe, and why they can trust you.
But knowing which stories to tell (and how to tell them) can feel overwhelming.
That’s where the Signature Story Cheat Sheet comes in. It helps you unlock the seven stories that make your message unforgettable and your brand unshakably real.

Steve DeVane, Creator of the Signature Story Breakthrough

Over the years, I’ve taken just about every personality test you can imagine.

And no matter the format, two things always show up:
*I’m wired to analyze.
*And I’m driven to help people grow.

My career as a newspaper writer and editor gave me plenty of room to analyze stories, spot patterns, and make meaning out of complexity. But it didn’t always feed the part of me that wanted to serve people more directly.

So when I retired from journalism, I didn’t want to just write. I wanted to help. That’s what led me to create the Signature Story Breakthrough.

Now, I help coaches, speakers, and purpose-driven leaders uncover the stories that define who they are, so they can build brands rooted in clarity, connection, and legacy.

My work blends storytelling structure with a deep respect for personal growth and spiritual purpose.

And this Cheat Sheet? It’s the first step to finding the story only you can tell.

Let’s begin.