Your Brand Doesn’t Start With a Logo. It Starts With a Story.

The Signature Story Spark helps you uncover and craft the single most important story in your brand - your Origin Story - so you can stand out instantly, create emotional connection, and position yourself as a leader your audience trusts.

Discover the One Story That Makes Your Message Finally “Click”

You’ve probably heard advice like:

“Tell your story.”

“Be authentic.”

“Share your why.”

But no one tells you how.

How do you take the moment that changed everything for you and turn it into a powerful message that attracts clients, strengthens your brand, and feels true to who you are?

How do you avoid sounding self-centered… irrelevant… or “fluffy”?

And how do you share your story in a way that makes people lean in, feel connected to you, and say:

“Yes - this person gets me.”

That’s what the Signature Story Spark is designed to help you create.

Introducing

the Signature Story Spark

This isn’t another generic storytelling template.

The Signature Story Spark gives you the clarity, structure, and confidence to shape one powerful Origin Story -- the story of why you do what you do -- so you can use it to spark trust, connection, and opportunity.

Whether you're building your brand, writing your bio, or planning your next speaking engagement, this one story is the first story you need to get right.

You’ll walk away with:

A short guide to help you identify the core moment behind your mission
Powerful journaling prompts to uncover the heart of your Origin Story
A fill-in-the-blank framework to shape your story into something usable
Smart suggestions for where and how to use your story
Bonus: AI-enhanced prompts to help you polish or expand your draft
Invitation to take your story deeper with the Signature Story Blueprint

Why it works

It’s focused.
Instead of overwhelming you with every possible story, you’ll clarify one foundational story that makes everything else easier.
It’s usable.
By the end, you’ll have a story you can plug directly into your content and messaging. No guesswork required.
It’s aligned.
Your Origin Story is the most authentic way to lead and the best way to show your audience who you really are.

A Note from Steve

I created this for coaches, speakers, and purpose-driven leaders who know they’re here for a reason,but aren’t quite sure how to express it.

As a longtime journalist, ghostwriter, and story mentor, I’ve helped hundreds of people find the moment that explains their mission.

Now it’s your turn.

Let’s find the story that sparks your brand.

Ready to unlock the story that sets everything in motion?

Now Only $17

You don’t need a book to begin sharing your story. You just need a process that helps you find the right story, write it well, and use it with purpose.