Your Brand Doesn’t Start With a Logo. It Starts With a Story.

The Signature Story Spark helps you uncover and craft the most important story in your business -- your Origin Story -- so you can lead with clarity, connect with confidence, and position yourself as the guide your audience is looking for.

Discover the One Story That Brings Your Brand to Life

You’ve probably heard ...

“Just be authentic.”
“Tell your story.”
“Share your why.”

But no one tells you how.

What do you say?
Where do you start?


And how do you make sure it doesn’t sound self-centered, irrelevant -- or worse --confusing?

If you’ve ever stared at a blank screen wondering how to introduce yourself on your website, in a talk, or on a podcast...


You’re not alone. And you're not doing it wrong. You just need a better way.

Introducing

the Signature Story Spark

This isn’t another generic storytelling template.

The Signature Story Spark gives you the clarity, structure, and confidence to shape one powerful Origin Story -- the story of why you do what you do -- so you can use it to spark trust, connection, and opportunity.

Whether you're building your brand, writing your bio, or planning your next speaking engagement, this one story is the first story you need to get right.

You’ll walk away with:

  • A short guide to help you identify the core moment behind your mission

  • Powerful journaling prompts to uncover the heart of your Origin Story

  • A fill-in-the-blank framework to shape your story into something usable

  • Smart suggestions for where and how to use your story

  • Bonus: AI-enhanced prompts to help you polish or expand your draft

  • Invitation to take your story deeper with the Signature Story Blueprint

Why it works

  • It’s focused.
    Instead of overwhelming you with every possible story, you’ll clarify one foundational story that makes everything else easier.

  • It’s usable.
    By the end, you’ll have a story you can plug directly into your content and messaging. No guesswork required.

  • It’s aligned.
    Your Origin Story is the most authentic way to lead and the best way to show your audience who you really are.

A Note from Steve

I created this for coaches, speakers, and purpose-driven leaders who know they’re here for a reason,but aren’t quite sure how to express it.

As a longtime journalist, ghostwriter, and story mentor, I’ve helped hundreds of people find the moment that explains their mission.


Now it’s your turn.


Let’s find the story that sparks your brand.

Ready to unlock the story that sets everything in motion?

Now Only $17

You don’t need a book to begin sharing your story. You just need a process that helps you find the right story, write it well, and use it with purpose.

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