MLM – it’s a relationship business

In my MLM career, I’ve worked with some folks who I thought were great networkers. I’ve been trained by some who I considered to be the best in the business.

I’d go to their seminars with this thought in mind, “Please just tell me what to do, and I’ll do it.”

They’d tell me what to do. I’d do it. It didn’t work.

They were great ideas. At least they sounded like great ideas. But they didn’t work.

I’d listen to the tapes. I’d get motivated. I’d do what they told me to do. It didn’t work.

I didn’t know why it didn’t work. Since it worked for other folks, I thought that there must be something wrong with me.

Eventually, I discovered something — nearly everyone else was struggling as much as I was. In fact, it seemed nine out of 10 of us were working our tails off but were treading water at best.

We were being told to recruit, recruit, recruit. But it seemed that just as fast as we could sign them up at the front door, others were headed out the back door. We could never get ahead.

Then several months ago, I learned about different personality types. It was part of a no-cost MLM training program that has changed my life.

I learned that those training seminars were teaching me to be someone I wasn’t. When I tried to be non-me, I came off predictably phony.

And if that wasn’t bad enough, I found out that all those sales tricks and closing techniques are worthless for the more than 90 percent of people who don’t like to be sold.

I was trying to be someone I wasn’t doing things that don’t work. It was a double-negative that was anything but positive for me.

Now I know that MLM is not a sales business. It’s a relationship business. People join people they like.

So, I’m having fun being me helping people learn to be themselves. I’m being myself, and I like seeing other people succeed, too.

Steve DeVane
This free e-book saved me from failure and frustration

The first steps toward success in MLM

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Do you remember when you first saw the potential of network marketing, when you realized the possibilities of MLM?

I can. I remember thinking to myself, “This really evens the playing field.” I could see that the old adage that “you have to have money to make money,” was no longer valid.

You remember, too, don’t you? All of a sudden you thought about providing everything your family never had. You reclaimed those early dreams of spending more time with each of them. And you wanted to help others just like you be more successful.

But somewhere along the way, something went wrong. You spent time and effort, but what seemed great in theory was not very good in practice.

You did your best but then not only were you still a thousand miles from financial freedom, you were way worse off than before you started. You had less money and fewer friends who would talk to you, and you worried that your family would think you were an idiot.

And losing all that money wasn’t the low point. There’s a joke that when you sign up for MLM, you also join the NFL. You’ve become part of the “No Friends Left” league. They don’t answer their phone when you call. They hide when they see you coming. They know you are on a mission, and they are the target. And no one wants to feel like they’re being tracked and hunted down.

OK. Nothing you can do about the past. But what’s next? You are smarter now. So how do you REALLY get what you want in life? Good question. I have some answers for you.

I’ve been where you are. You want to give up but something deep inside you knows you can be successful. Let me show you what changed my attitude, my business and my life. Start here.

Steve DeVane

Making decisions key to MLM success

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I just listened to a a great training call featuring one of my friends and mentors, Richard Dennis. He focused on the power of making decisions.

Richard pointed out that the speed of your action determines your success. It’s not whether you’re right or wrong. It’s whether or not you act.

The call reminded me of something Napoleon Hill said in his book, “Think and Grow Rich.” Hill analyzed several hundred millionaires. He found that everyone of them had the habit of reaching decisions promptly and changing decisions slowly, if and when they were changed.

Those who decide, succeed. Those who don’t decide, fail.

Those who know what they want, get it.

While some are waiting and only doing one thing, someone else is doing 20, Richard said. Even if the second person got 15 wrong, they were still right five times. Meanwhile, the first person only did one thing, and it was probably wrong.

He pointed out that you’re not going to make the money you want in network marketing unless you’re a leader and you’re not going to be a leader unless you make decisions.

I once heard a MLM leader say that one of the questions he was most asked was, “What should I do?” His response: “I don’t care what you do. Just do something.”

Some networkers are often striken by the paralysis of analysis. They think they have to know everything before they do anything.

Richard said that if you want to be a leader you have to “put yourself out there.” You never know what’s going to happen, he said, but if you don’t take the leap, you know where you’re going – that’s nowhere.

Leaders leave their comfort zone. He suggested that you write down where you’re comfortable. Then write down where you’re not comfortable. You’ve got to go where you’re not comfortable. That’s what makes you a leader.

Most people get scared and stop, according to Richard. You can’t do that. You have to make decisions. Get in action. All the planning, thoughts, and resolutions with no action is not going to get you what you want.

Michael Dlouhy, another one of my friends and mentors and the author of “Success in Ten Steps,” urged those who want to be successful to “Launch and learn.”

“Fail forward,” he said. “It doesn’t have to be perfect. Just take action.”

Steve DeVane
(NOTE — Richard’s call and Michael’s book are part of a no-cost MLM training program that changed my life.)

MLM success – it takes a team

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Over the years, I’ve been to dozens and dozens of MLM training seminars or workshops. Each time, I’d go hoping that it would be the time I would learn the secret that would propel me to success.

Numerous times, I left the meeting thinking that I’d found the answer. Usually it was some sales method or closing technique.

Often I’d say to myself, “This has got to work. All I have to do is what they told me to do.”

Then I’d do what they told me to do. It didn’t work. At the time, I had no idea why.

Looking back, I see that there were several reasons I feel short.

First, I’m no salesman. No matter how many methods or techniques I learned, I couldn’t make myself into something I’m not.

Second, network marketing is not a sales business. It’s a relationship business. I was trying to makes sales, when I should have been trying to make friends.

And the friendships have to be authentic. You can’t just make friends so you can make sales. A friend of mine has a simple way to accomplish this — listen without an agenda.

Listening is not always easy. Too many times I catch myself thinking of the next thing I’m going to say instead of focusing on what the other person is saying.

A third reason I was less than successful early in my network marketing career was my “lone wolf” attitude. I had the mistaken idea that I could get the job done by myself.

I’ve learned that success in MLM can only come through the power of teamwork. Napoleon Hill points out in his classic work, “Think and Grow Rich,” that a group of minds that come together in a spirit of harmony provide more thought energy than the minds by themselves. He calls this the power of the mastermind.

People take on the characteristics of those with whom they associate. It pays to hang around those who are already successful doing what you want to do.

Find a mentor. Learn from him or her. Follow the path of one who can show you the way.

Steve DeVane
This free e-book showed me the power of teamwork

Danger: MLM success just ahead

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I’ve been involved in multi-level marketing (MLM) for more than 15 years. I’ve been in five companies. A couple of the companies aren’t around anymore, but I’m still here.

On several occasions I was what I like to call “quasi-successful.” That basically means I built downlines, but they pretty much only existed on paper. I couldn’t get anyone to do what I was doing.

I was doing what I was trained to do, but it wasn’t working for me.

I first talked to friend after friend after friend. Most listened politely. A few even bought a product or two. None was even remotely interested in getting into the business.

Then I bought leads, and I bought leads, and I bought leads. And I made the calls, and I made the calls, and I made the calls. A few listened. Most weren’t polite. On the rare occasions that someone was interested in the business, I’d get so excited, I’d scare them off. Or they’d sound excited, agree to get involved, then stop answering my calls.

I saw other people having success, but couldn’t understand why it wasn’t working for me.

I finally realized that my lack of success wasn’t my fault. The training I had received wasn’t right for me.

I was trying to do things that weren’t comfortable for me, things that didn’t fit for me. I was never going to be successful in that situation.

For years, I’d mentally beat myself up every time I failed. The lack of success frustrated me to no end.

Failure led to frustration.

Frustration led to failure.

It was a cycle of unsuccess.

Now, I see that momentary defeats as necessary steps on the path to success. As a friend once told me, those downturns are simply a sign: “Danger — success just ahead!”

Steve DeVane
This free e-book saved me from failure and frustration

Desire plus determination equals success

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Desire is an important part of getting what you want in life and in business. In multi-level marketing, it’s even more important.

In “Think and Grow Rich,” Napoleon Hill talks about the importance of knowing what you want. This desire needs to be definite. You must seek out the specifics of the great desire that is within you. Search deep within your soul for those deep core desires.

No one can discover those desires for you. Only you know the path to reveal them.

Spend time alone. Ask yourself what you really want. If money wasn’t an issue, what would you do?

Once you have found those desires, decide that nothing is going to stop you from getting them. Desire plus determination — that is the key.

Hill says, “What a different story men would have to tell if only they would adopt a DEFINITE PURPOSE, and stand by that purpose until it had time to become an all-consuming obsession!”

It’s not enough to have the desire and a little determination. You must have so much determination that you’re willing to work at it until it becomes an obsession that consumes you.

Hill says many successful people have said that their “greatest success came just one step beyond the point at which defeat had overtaken them.”

This shows the power of determination and desire. Your mind needs to be transformed into a state that sees the success that comes when determination and desire become obsession.

This is also known as finding your “why.” Think about why you first decided to start a home-based business. What were the reasons made it appealling to you? What was it that made you say, “I want to do this.”

Make a list of all those thoughts that ran through your head when you first decided to start your business. Don’t think about whether they make sense or not, just write them down.

When you’re finished, take a good look at the list. Boil them down to the three or four that are most important to you. Most likely, that’s your “why.” Those are your core desires for being in mlm.

If you’d like some free help in finding your desires, let me know. We mentor people in any company for free. For more information, go to my web site.

Steve DeVane
This free e-book saved me from failure and frustration

Reaching MLM goals takes urgency, patience

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To reach your MLM goals, your life must be a delicate balance of patience and urgency. You must have patience to achieve the best results, but you must always act with urgency. There is always a learning curve, whenever you start a new venture. So you must choose well and know you are in the right place with the right opportunity.

That belief allows you to have patience as you learn the ropes. And remember – you can’t just sit around and say, “Well, this will all work out in time.” You have to actively pursue your goals at all times, and continually urge your team to do the same.

Urgency starts with a beeline focus. Many people feel no need to hurry, no need to work fast and focused. But there’s a problem with that thinking: you don’t know the future. We’ve all seen that life can change in an instant. You get no guarantees.

We all know but sometimes we lose sight of it. That’s why YOU must preach URGENCY to your team and to your guests. You will know you’ve mastered the ability to effectively communicate the urgency, because people will be motivated. And you’ll make a lot of money for that skill. At the same time, coach them in patience and to think long-term. They have to act urgently, but follow a well thought-out plan.

This isn’t just for you. You need to do it for your team, because they need a model of urgency and patience. Share your goals and long-term plan to achieve them – as a model for them. Share your day-to-day urgency, and how it affects every action you take. We all have bad habits that sabotage success, and one of the best tools to get rid of them is “ The Slight Edge ” by Jeff Olson.

Olson shows how in just a couple minutes a day, you can make time your friend your enemy. When you consistently do the right things in your MLM business, time works in your favor. And the more bad habits you get rid of, the easier it will be to act with urgency on the points crucial to your success. And THAT is how you can get the result you want.

Steve DeVane
This free e-book saved me from failure and frustration

Working for a living

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It occurs to me that there are at least three reasons to work.

The first, and most obvious, is to make money. Most of us work for a certain amount of time or do certain things in exchange for money. We do this so we can have the resources to care for our families, so our kids can eat and have clothes and so we can afford to buy things we need and things we want.

Throughout my career, I’ve wrongly de-emphasized this reason to work. I’ve always thought that you should have higher, more noble reasons to work. While there are other reasons, I now see that money can be used for good. It’s not the root of all evil that some people make it out to be. Yes, it is said that the “love of money,” is the root of all evil, but it’s not evil to use money as a means to accomplish good.

The second reason to work is self-fulfillment. We work because of our need to be somebody. We find our sense of being in what we do.

The third reason to work is to help other people. We work to make the world a better place.
The best profession is one which accomplishes all three. We help other people; find our place of service and make money necessary to survive and to accomplish good.

When all three of these are accomplished I think we’ve found our calling. Unfortunately, it’s not easy to find that type of fulfillment in a typical job. Too often we end up mindlessly doing some tasks over and over again with little personal growth. We become stagnant.

That’s why I believe a home-based business is the best way to find fulfillment in life.

If you have a home-based business or have thought about starting one, you’ll be interested in an e-book that will save you years of failure and frustration. Read about it at this web site.