Be something to somebody

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We’ve talked before about how important a blog can be in your efforts to connect with folks who will become part of your community. Those who are thinking about starting a blog and those who want to improve their existing blog would do well to read Seth Godin‘s post about “Things to ask before you redo your website.”

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Creative Commons License photo credit: in-boulder

Godin lists 24 excellent questions to ask yourself about your website. Spend some time considering all of them.

But pay careful attention to the final question: “Does the organization understand that ‘everything’ is not an option?”

Many network marketers, and for that matter entrepreneurs in general, tend to get sidetracked by trying to be all things to all people. By trying to accomplish everything, they often accomplish nothing.

This has something to do with targeting the right market and finding your niche, but it goes beyond that. It’s about how you run your business and beyond that how you live your life.

Motivation is a good thing, and going after your goals is admirable. Just don’t get so excited that you lose your focus. Find the place and the pace where you operate most efficiently and effectively.

I had an uncle who retired after spending his entire career in the military. He told me one time about some training he did in the latter years of his service that involved climbing a mountain.

Some of the younger troops took off in a hurry, even calling him “Gramps,” as they saw the deliberate way he started to climb. He didn’t bother calling them anything when he passed them about halfway up the mountain.

Dream about the joy you’ll feel when you reach your goals, but don’t forget to enjoy the journey along the way. The best way to do this is by being someone who means something to somebody.